Increasing your traffic by leveraging Twitter For Business
The 140 character whiz kid know as Twitter has produced quite a media storm in the last few months with a army of authority figures discussing Twitter on their TV and radio shows , and business strategists telling us we can leverage Twitter to hundreds of fans , the interest in Twitter is at a record peak . You most likely know people on Twitter and you may well have received bribes o follow people on Twitter. That segues us to our main topic . What are YOU doing about it for yourself?
A lot of people, actually I think most, don’t even “get” Twitter. And that’s partly because it can be many different things to almost as many people. And to some extent, they may even be all true, at least to that person.
But however you approach your Twitter strategy and there’s a great FREE training video about that at http://www.TrafficHug.com/twittervideo/ but whatever you do, you should be doing something. Even at a minimum you have one more point of contact via Twitter , ideally with some way of people finding you by your keyword, or your name. Some people will just try to type your name on Twitter and see if you come up.
In other articles we talk about how to get noticed for your keyword and how to manage your account for targeted conversion (also covered well in that free video I mentioned earlier) but let’s do something we can do right now.
Many people limit themselves to thinking Twitter traffic as coming from within Twitter itself . A concept most Twitter directories encourage . But in the real Twitter , the advantages of having your normal traffic follow you on Twitter are plentiful . So beneficial that we need to do something about it .
The easiest thing is to add a Twitter “badge” to your website, eCommerce store or blog . A badge is just an image showing who you are on Twitter with an active link to your Twitter profile. In the videos I mentioned , you’ll see how , but let’s stick to a simple badge for now .
WHERE CAN I CREATE MY BADGE ?
You can get your own customised Twitter badge for zilcho from the following website ;
http://wwwTwitterHug.com/twitter/category/badge/ – FollowMe Twitter Badge .
You simply paste the HTML code it provides in to your website, store, or blog and your customised graphic with active link, will magically appear .
It works great on Wordpress blogs as a sidebar Text Widget. I’ve added them on all of my own blogs.
The Twitter badge is sealed in its own HTML DIV so should exist fine almost anywhere.
You can create an HTML table or div layer to house it, then you can just paste the code in in that place . With WYSIWYG html editors, there is usually an HTML “object” box you can place in the desired location and just place the code in to that. Adobe Dreamweaver users can just insert an AP Layer (from the insert menu) and then paste the code in to that using the HTML code view pane.
The benefits of promoting your Twitter profile from your regular web properties as I said are huge and yet it is something most Twitter users do not use. You will discover organic search benefits (SEO) of linking (it’s not reciprocal, see video) as well as “people” benefits. Wear your Twitter badge with joy.
